From Kim K’s launch of SKKY Capital to Olivia Ponton’s role as an investor of Nudestix, let’s look at how creator-brand partnerships have evolved over time.
The concept of the content marketing loop realizes the importance of fostering post-purchase retention and referral to build a self-compounding advocacy loop.
Explore the shift away from traditional social media. Understand how consumers are seeking new forms of connection.
Craft a compelling brand voice that narrates your story consistently across all touchpoints, defining your brand's personality.
Unpack Our Place's strategy for standout branded content in a crowded market. Learn from their successful approach.
As consumers begin to value authenticity over perfection and consistency over novelty, the term “influencer” has now become a repellent, outdated concept.