Nicole Li

Nic is a Growth Marketing Manager & Brand Strategist with 5+ years of experience in lifecycle marketing and organic social strategy. With a background in brand storytelling and full-funnel user growth, she leverages data-driven insights to craft compelling narratives, optimize customer journeys, and foster brand community.

Rethinking Influence: Genuinfluencers and Content Creators

As consumers begin to value authenticity over perfection and consistency over novelty, the term “influencer” has now become a repellent, outdated concept.

Jun 24, 2022 4 min read

Nicole
Li