Steer partnered with NoGood to introduce a new way for car shoppers to procure a vehicle — through subscription. The launch was focused to the metro-DC area, and the initial learnings served as a blueprint for market expansion.
Steer Case Study
“
The growth squad model helped us stay agile yet laser-focused in achieving key metrics and growth objectives. NoGood is quick and consistent in delivering top and middle funnel growth.
Sonya Harbaugh
CEO & Co-Founder
600%
Traffic
320%
Conversion Rate
37%
MoM Growth
Overview
Steer is an electric car monthly subscription service that offers drivers an alternative to buying or leasing.
A Steer membership includes insurance, maintenance, roadside assistance, and the ability to swap between various models from brands like Tesla, Porsche, Audi, and more.
The Challenge
- Just like owning or leasing a car, a Steer subscription is a capital intensive purchase.
- Car subscriptions are a new category, so consumers require some education to fully understand the value and benefits.
- Steer offers three unique plans, each at its own price point, attracting different audiences.
- Applicants must be approved based on past driving record and credit score to access the subscription.
Services
Idea validation and discovery
Growth financial model
Landing page building
Rapid product/MVP prototyping
Market and competition research
Persona and UX analysis
Full funnel analytics and journey tracking
SEO
Influencer Marketing
Content Partnerships
Media Management
Results
NoGood helped Steer achieve their six-figure MRR goal two months ahead of schedule.
NoGood achieved Steer’s six-figure MRR goal two months ahead of schedule.
Through rapid full-funnel experimentation and narrowing acquisition targeting, we were able to scale up an efficient growth marketing process and maintain a healthy LTV/CAC ratio during various stages of growth.
Additionally, our content marketing strategy increased Steer organic traffic by over 600% through strategic keyword targeting and SEO, setting them up for continued, sustainable growth.
600%
Traffic
320%
Conversion Rate
37%
MoM Growth
Performance Visualized
600%
Increase in Site Traffic
320%
Increase in Conversion Rate
37%
MoM Growth
How Steer Grew 3X in 6 Month with CEO, Sonya Harbaugh
Squad
Mark Arpaia
Performance media and growth strategist
Claudia Yuan
Creative Growth Designer
Queenie Leung
Sr. Growth Strategist
Dan Mills
Vice President of Client Growth
Mostafa Elbermawy
CEO & Growth Lead