AI Search Visibility & Answer Engine Optimization

Our creative studio leverages rapid experimentation and data analytics to produce performance-driven creative work that drives measurable revenue, conversions, and growth.

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Course Dates

Mar 5th & 6th, 2025

Duration

2 sessions – 1.5hrs each

Price

$485 USD

Instructor

Mostafa Elbermawy

CEO and Founder of NoGood and Goodie AI

Overview

Search – a primary traffic and growth driver for brands, is undergoing a major transformation. Currently, over 58% of searches result in “zero clicks”, never leaving the search results page.

The rapid advancement of LLMs like ChatGPT, Gemini, and Claude, Perplexity, along with evolution of voice assistants such as Alexa, Siri and Google Assistant, is shifting the paradigm from traditional search engines to more dynamic “answer engines”. These answer engines are shaping a new era of SEO and search marketing and for the first time it’s not dominated by Google. Though, this shift is accelerated by Google’s launch of AI Overview and OpenAI’s launch of SearchGPT, both zero-click experiences that signal the dawn of the AI Search era.

This is a unique opportunity for a brands to have a first mover advantage in the newly created digital shelve of AI search and LLMs.

Who is this for?

This course is for product practitioners, SEO professionals, growth leaders, and founders looking to stay ahead of the curve in the rapidly evolving search landscape and adapt their search strategies for the rise of answer engines and zero-click experiences.

Why enroll in this course?

  • Assess and mitigate the impact of AI search on your content and brand
  • Build your AI search strategy across LLMs and answer engines
  • Get our proprietary assessment sheets to measure the impact across your digital assets
  • Reaching high-intent audiences with interest in getting value out of their engagement online
  • Get our proven strategy framework that works across leading LLMs today
  • Augment your existing content & SEO strategy to continue to win in an AI search world!

What you will learn

Level up your AI search expertise on answer engines like Google AI Overview, Perplexity Llama, ChatGPT, Gemini and voice assistants like Alexa, Siri and Google Assistant.
Understand how answer engines work and key optimization variables and levers that drive growth.
Optimize & augment your current content and SEO strategy to avoid decline on organic sources and ensure continued growth.
Define & execute a new search & content strategy that covers both conventional SEO as well as answer engines, voice assistants and
Monitor & measure the impact of newly deployed strategies and establish the cycles and motions of optimizations.

Course Outline

  • What is an Answer Engine
  • Evolution from Search Engine to Answer Engine

  • Social Search meets GenAI
  • GenZ and Social Search
  • Llama 3 and Meta’s New Search Bar

  • How to measuring the impact of Google AIO on your brand’s website traffic
  • How To Adopt an AI Overview Strategy that Influences AI-generated Summaries 
  • Optimization Techniques for AI Overview (Optimization roadmap)
  • Content Strategy & Planning for AI Overview

  • Audit brand visibility on LLMs & Voice Assistants
  • Understanding the importance of LLMs in the current search landscape
  • Understanding how LLMO is different from SEO

  • Audit your current SEO and content strategy for voice assistants
  • Optimizing for voice search

Instructor

Mostafa Elbermawy

Mostafa is also the founder of NoGood, a leading performance and growth marketing agency in New York City. He is also a growth engineer at heart with years of experience in building growth teams and accelerating revenue growth for category leading startups and Fortune 500 brands including Microsoft, P&G, Amex and ByteDance. He started his career in search and has been passionate about it ever since.

About NoGood

NoGood.io is a leading growth marketing agency that specializes in helping brands achieve rapid, sustainable growth. Based in New York, NoGood works with brands across several industry verticals like tech and SaaS, e-commerce, healthcare, financial services, legal services, security services, marketing and media, environmental services etc.

Goodie

Goodie is the first all-in-one platform for Answer Engine Optimization (AEO). Designed to help brands thrive in AI-driven search environments, Goodie offers real-time monitoring, AEO- and SEO-optimized content creation, and actionable insights to drive consistent visibility and accurate brand representation across large language models (LLMs) like ChatGPT, Gemini, and Perplexity. Built with a deep understanding of modern search, Goodie empowers brands to take control of their AI search narrative and achieve sustainable growth.

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