Earlier this year, it took me 7 hours to complete a basic HTML course when I could have completed the same tasks in under 30 minutes using ChatGPT. That does not include the hours I have spent learning to write structured data, redirects, sitemaps, optimize images, or improve website page load speed.
As SEOs, we spend a LOT of time learning, expanding, and sharpening our technical skills. While I still believe these are valuable skills to have so you do not have to rely on AI. So you can understand if what AI is producing is correct, I believe there is also value in leveraging ChatGPT to speed up technical SEO optimization tasks.
Here are 9 common technical SEO optimizations that will help you improve your rankings, organic traffic, and user experience that you can execute with help from ChatGPT.
1. Generate Schema Markups
You can create schema markups like FAQ Schema or Menu Schema using ChatGPT. These markups will help search engines read, understand, and serve information from your web page in search results. The schema that ChatGPT generates can then be copy and pasted directly into your <head> or <body> source code. Then, you should be able to test your structured data with Google’s Rich Results Test and Schema.org Schema Markup Validator.
Schema Markup ChatGPT Prompt
Generate a [schema type] schema markup for [element]
Schema Markup ChatGPT Example
Generate a FAQ schema markup for the following question and answer on my page testdomain.com
Question: Why is schema markup important for technical SEO?
Answer: Schema markups help search engines read, understand, and serve information from your web pages in search results. This can help improve your rankings and increase your chances of being displayed in a featured result.
2. Generate hreflang Tags
You can ask ChatGPT to write hreflang tags for URLs that you want to serve in different languages and countries. Once you implement hreflang tags into the URLs <head> tag, search engines will be able to serve that page in the correct language to users in a specific region.
hreflang Tag ChatGPT Prompt
Generate hreflang tags for pages targeting [Country] in [Language].
hreflang Tag ChatGPT Example
Generate hreflang tags for pages targeting the USA in English, Mexico in Spanish, and Canada in English and French.
You will also need to ensure that you implement an hreflang tag for users who do not match the specific language and region combinations.
3. Generate htaccess Rewrite Rules
If you need to manually generate URL redirects and do not have a plugin that can help automate this process, ChatGPT can help with htaccess rewrite rules. Once you add the 301 or 302 rewrite to your .htaccess file users will either be permanently (301) or temporarily (302) redirected to the new URL. When implementing redirects, it is important that you address potential redirect loops. You can do this by making sure all internal URLs are hyperlinked using the final destination URL. This can help improve page load speeds and user experience.
htaccess Rewrite Rules ChatGPT Prompt
Generate htaccess rewrite rules to [301/302] redirect pages per the following list:
htaccess Rewrite Rules ChatGPT Example
Generate htaccess rewrite rules to 301 redirect pages per the following list:
- /articles to /content
- /blog to /content
- *.asp to *.html
4. Generate robots.txt File
ChatGPT can generate robotos.txt to inform search engines which pages to index or not to index. Errors within robots.txt files can lead to crawling issues for your most important pages, which is why it’s important to enlist help if you’re not as experienced with implementation. Once implemented, you can double-check implementation by using Google Search Console to ensure the correct URLs are being indexed.
robots.txt ChatGPT Prompt
My website URL is [URL]. Create robotos.txt file for the website. Block [page] from [search engine]. Include the XML sitemap (default location).
robots.txt ChatGPT Example
My website URL is example.com. Create robotos.txt file for the website. Block company/legal.html from all search engines. Include the XML sitemap (default location).
5. Write Custom REGEX
Using ChatGPT to write custom REGEX can help find text pattern matches in Google Search Console query reports. This can help you identify queries that drive the most traffic to your website. Once ChatGPT generates your custom REGEX, select custom regex in the search results report filtering function. Then, you will paste in the code and receive a list of queries that start with your specified queries.
Custom REGEX ChatGPT Prompt
What’s the regular expression to show matches that contain any of the following keywords in it: “[keyword]”, “[keyword]”, “‘[keyword]”, and “[keyword]”.
Custom REGEX ChatGPT Example
What’s the regular expression to show matches that contain any of the following keywords in it: “performance marketing”, “performance marketing agency, “growth marketing”, and “fractional”.
6. Create an XML Site Map
By providing ChatGPT with the URLs you would like included in your sitemap, ChatGPT can do all of the heavy lifting and pull relevant information. Creating your XML site map through ChatGPT can make the process more efficient if you do not have an automatic site map generator built into the backend of your website. ChatGPT will pull information such as the last modification date, change frequency, and priority when crawling the provided URLs.
XML Site Map ChatGPT Prompt
Create a valid XML site map containing the following URLs: [URLs]
XML Site Map ChatGPT Example
Create a valid XML site map that includes the following URLs:
- https://test.com
- https://test.com/blog
- https://test.com/products/product-one
- https://test.com/about/careers
- https://test.com/contact-us
7. Optimize Images for Mobile
Image compression is a low-hanging fruit opportunity to improve your page load speed. Additionally, serving each image in multiple sizes depending on the screen size can improve the overall user experience. Adding custom HTML to every image on your website can be consuming, but with ChatGPT you can easily generate custom HTML for each image on your website in seconds.
Optimize Images for Mobile ChatGPT Prompt
The following image needs to be re-sized and then rendered at multiple sizes depending on device screen size: [Image HTML]
Optimize Images for Mobile ChatGPT Example
The following image needs to be re-sized and then rendered at multiple sizes depending on the device screen size:
<div class=”page-hero text-align-left bg-type-image” style=”background-image:url(https://www.test.com/hubfs/test_website_product_010422%5B1%5D.jpg); background-size:cover; background-repeat:no-repeat;”>
8. Create No-follow and Canonical URLs
Recently, canonical tags came in handy when optimizing the site map of a website that contained pages in multiple languages. By implementing canonical tags on alternative language pages, I reduced duplicate content in our crawl budget and ensured that only the English version of pages were indexed.
Additionally, when creating blog content and linking to factual sources outside of my current website, I want to mark those URLs as no-follow. On custom-coded websites that don’t work within an intuitive web page builder, these attributes must be added manually. This is where ChatGPT is useful for creating no-follow and canonical URLs.
No-follow and Canonical URL ChatGPT Prompt
Create a no-follow and canonical for [URL].
No-follow and Canonical URL ChatGPT Example
Create a no-follow and canonical for https://test.com/ja/blog/blog-title
9. Run a Technical SEO Audit
ChatGPT can also help you run quick and easy technical SOE audits on any website and will provide you with the area of improvement, current status, suggestions for improvement, and methods. This can be an efficient and effective way to get a quick high-level overview of a website’s technical SEO health. This is a useful way to utilize ChatGPT if you’re looking to provide a client with ways they can optimize their website without conducting a complete and in-depth technical analysis.
Technical SEO Audit ChatGPT Prompt
Act as an SEO specialist, analyze [website URL], and make suggestions for improvements regarding technical SEO, with the ways to make those improvements listed in a table.
Technical SEO Audit ChatGPT Example
Act as an SEO specialist, analyze nogood.io, and make suggestions for improvements regarding technical SEO, with the ways to make those improvements listed in a table.
Is ChatGPT Good at SEO?
The effectiveness of ChatGPT in improving SEO outcomes has been a subject of interest and scrutiny. While ChatGPT can greatly enhance content creation and optimization, it’s important to understand its limitations and potential considerations. It’s also important to define what being “good” or “bad” at SEO means for ChatGPT.
If ChatGPT were “good” at SEO then it would be able to accomplish mid-level SEO tasks like keyword research and content strategizing with expert-level quality that requires little to no modification from a human.
If ChatGPT were “bad” at SEO, then it would not be able to accomplish mid-level SEO tasks, not provide any valuable insights that can be utilized to inform strategy, and not help SEOs save time in strategy development and execution
From my personal experience utilizing ChatGPT in my SEO practices, I would say ChatGPT is just okay at SEO. It can occasionally provide valuable insights that help expand existing strategies but does require the use of additional tools and a human SEO expert to develop and verify its work. ChatGPT has many limitations that prevent it from being “good” at SEO.
Additionally, due to ChatGPT being infamous for creating lackluster SEO content, I solely use ChatGPT for technical SEO optimizations and not content writing. ChatGPT does the best work when you’re asking the model to help with structured definitive answer tasks that don’t require creativity or in-depth insights.
ChatGPT Powered SEO Tools
Besides utilizing ChatGPT directly for SEO, there are several tools out there that utilize GPT4 and other language processing models that enable you to complete complex SEO tasks more efficiently. Here’s a list of our top five GPT4 SEO tools and what makes each one unique.
1. Alli AI
AlliAI is a tool that you can add directly to your website using a code snippet. Once installed, AlliAI automatically makes SEO code and content recommendations for your website and allows you to review them in an easy to use dashboard. Approving and deploying the recommendations can be done with just a click of a button and AlliAI will automatically implement an unlimited amount of recommendations.
AlliAI works with any CMS from WordPress to Shopify and PrestaShop. This tool removes the need for developers and helps reduce the time for implementation of SEO optimizations that rely on a developer’s assistance. AlliAI is also constantly changing and optimizing in correlation with all Google algorithm updates.
Key Features:
- Bulk OnPage Optimizations
- Live Editor for text, content, and code
- Real-time Deployment
- Automated A/B Testing
- Site Speed Optimizer
- Schema Markup
Price: Starting at $249/month
2. SEO Content AI
SEO Content AI has 45 different tools to help you with automated content creation for search engines that helps improve your online presence. Unlike AlliAI, SEO Content AI tools are hosted on their own website. This tool can help you with automated content creation across various channels including but not limited to; blog content, marketing, SEO, social media and ads and website copy.
Key Features:
- Bulk Content Creation
- Multi-Language Content
- AI-Powered Internal Linking
- Content Cluster Creation
- Long-Form Content
- Grammar and Plagiarism
- 45 Different AI Content Tools
Price: Based on usage. They offer a FREE version up to 50,000 words and is around $300/month for unlimited usage.
3. SEO.app
SEO.app is a ChatGPT Plus plugin that enables you to create highly optimized and high-converting SEO content directly in ChatGPT. SEO.app is approved by OpenAI and has 2 patents that allow them to create high quality automated SEO content. Their first patent allows them to do content generation using target content derived modeling and unsupervised language modeling.
The second patent allows them to do content editing using content modeling and semantic relevancy scoring. SEO.app specializes in optimizing automated content for reach, conversion, facts, multilingual, and emotions.
Key Features:
- Long-form SEO content generation through ChatGPT
Price: FREE with ChatGPT plus subscription
4. SEOmatic
SEOmatic is an automated landing page generator that you can integrate directly into your CMS. You can connect SEOmatic to your database, upload a CSV file with your data, or use their AI assistant to find datasets relevant to your niche. This data connection feature allows the tool to identify areas of opportunity in your current SEO content strategy and keywords so it can recommend landing pages.
Creating landing pages through the tools is automated due to built-in or custom templates with placeholders. SEOmatic identifies, creates, and publishes landing pages with just a few clicks and sends you weekly SEO reports on their performance.
Key Features:
- High Converting Landing Pages
- Notion-like Text Editor
- One-click Blog Post Generator
- SEO Datasets
- Scheduling Tool
- Fast Google Indexing
- SSL Certificate
- Custom Domains
- Weekly SEO Reports
Price: Starting at $39/month
5. SEO.ai
SEO.ai specializes in auto-generating long SEO-rich articles and identifying relevant keywords. This is another tool that’s rooted in its own website and does not integrate with your website or ChatGPT. The average length of articles produced by SEO.ai is 1600+ words and Google EEAT optimized. Unlike ChatGPT alone, SEO.ai also optimizes your content with bullets, highlights, quotes, and different heading styles.
Also, with a simple prompt, their AI will turn your audience’s goals into relevant keywords to target and even uncover keywords that your competitors target and receive traffic from.
Key Features:
- Long-form SEO content
- Keyword Research
Price: Starting at $49/month after a 7-day FREE trial.
