Finding the best AI tool to use can be difficult among the numerous options that exist. While OpenAI’s ChatGPT may have been the first to enter the game, big names like Meta and Google have also emerged in the tech race. Although large corporations are making their presence known with AI, other AI tools are entering the competition to provide more efficient tools and optimize productivity.
Companies utilize AI writing tools for a range of purposes, from generating ideation of social media and blog content to improving SEO in article creation. Some are better suited for short-form versus long-form content, while some generate new large-scale content based on user input, while others edit already existing content on a honed-in level.
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What AI writing tool is the best in terms of efficiency, pricing, and key features? Let’s take a look.
| Tool | Features | Pricing | Key Clients | Best For |
| CopyAI | Ad copy generator, Slogan & Caption Generator, Outline Generator. | Free $0/moStarter $49/mo Advanced $249/moAnnual pricing available | Stanley Black & Decker Siemens Business Journal | Marketing and sales operations and enriching CRM with free AI writing tools. |
| SEOWind | Content Brief Generator and Internal Links Plugin. | Basic: $59/mo Pro: $119/mo Agency: $359/moAnnual pricing available | Neti Yarooms Mint SEOAlloy JBH | Provides an SEO-oriented suite of AI tools. |
| Claude | AI that translates & generates multilingual content, analyzes static photographs/images, and generates website CSS and HTML code. | Free: $0/moPro: $20/moTeam: $30/moAnnual pricing available | Jane Street LexisNexis Ricoh SAP Slack BCG | Strong choice for writing summaries and data analysis of larger documents. |
| Frase | Researched-based AI content used to create blog posts, social posts, and effective emails | Free: $0/moSolo: $15/mo Basic: $45/mo Team: $115/moAnnual pricing available | Digitas Coursera Talkspace Merkle | Planning content easily by quickly creating outlines and briefs. |
| Rytr | 30+ languages of content generation with attention to choosing specific tones & personality. | Free: $0/mo Unlimited: $9/mo Premium: $29/moAnnual pricing available | Ford Pfizer Dell PWC Payoneer | Multilingual writing capacities for short content creation, like social media posts and email writing. |
| SudoWrite | Character development, plot and storyline creation, ideation, and even writing entire novels. | Free Trial: Hobby: $19/mo Professional:$29/mo Max: $59/moAnnual pricing available | The New Yorker The Atlantic Wired Chris Anderson. | Best suited for users searching for fictional creative writing assistance, |
| WriteSonic | AI article writer for longer form pieces, SEO suite, Chatsonic conversational assistant, Botsonic custom chatbot builder | Free: $0/mo Chatsonic: $12/moIndividual: $16/mo Standard: $99/mo Professional: $249/mo Advanced: $499/moAnnual pricing available | Microsoft American Red Cross McDonald’s Visa Honeywell EYKPMG | Tailored for users requiring simplified commercial content. |
| WordTune | Grammar and spell check, rewrite tools, summarizer, personalized knowledge library, casual/formal tone button | Basic: $0/moAdvanced: $13.99/mo Unlimited: $19.99/mo Business: Unlimited+Annual pricing available | Nike Walmart eBay FujiFilm Zoom Doordash Airbnb | For users seeking refinement of words, sentence structure, and grammar; matching your writing style with original content. |
| Scalenut | Keyword planner, traffic analyzer, cruise mode/AI content, interlinking, content optimizer, NLP terms, copywriter | Essential: $39/mo Growth: $79/mo Pro: $149/mo Enterprise: CustomAnnual pricing available | Microsoft Adobe Amazon Airtel Nvidia Virgin Media Comcast Ikea | Uses AI to content research and copywriting using and co-pilots the entire SEO content lifecycle |
| Speedy Brand | Competitor Analysis, trends tracking, topic recommendations, Google Ads, SEO analytics/audit, plus more, 49 blog languages | Basic: $69/moProfessional: $299/mo Premium: $2,499/mo Annual pricing available | Tea Rebellion JustPaid DocDraft Gotrade HitPay Kodus | Creating a custom, SEO-optimized AI model for each business that helps curate hyper-personalized content. |
1. Copy AI
Copy.ai is primarily a marketing and sales operations platform, enriching CRM data and prospecting at scale, but it has numerous free AI writing tools as well. These encompass the free AI Caption Generator, Sentence Rewriter, Paragraph Generator and Rewriter, Outline Generator, Ad Copy Generator, Slogan Generator, and more. The numerous free AI writing tools and features that Copy AI provides make it a strong choice for anyone to use, even those with a lower budget or more of a beginner-level skill set. Alongside the GTM AI content creation, it also utilizes SEO optimization.
Pricing
- Free: $0/month, 1 seat
- Starter: $49/month (Annual – $36/month), 1 seat
- Advanced: $249/month (Annual – $186/month), up to 5 users
Features
- Over 40 templates to simplify content generation
- Defines the content type, main points, and writing tone
- Create an unlimited number of brand voices to maintain consistent messaging
- Get suggestions and enhancements to existing prompts to improve output
- Save and store relevant context to use in prompts and workflows
- Supports over 95 languages
Differentiators
- Copy.ai offers different pricing tiers to suit different user needs, including an Enterprise plan for organizations. The free plan limits the number of words generated, but all paid plans include unlimited chats, projects, brand voices, and Infobase entries.
Pros
- A simple, easy-to-understand interface
- Includes a text editor
- Multiple content types can be created with templates
- Content can be styled to specific tones
- Easy content sharing
Cons
- Lag when generating content
- Appearance of random content
- Fact-checking needed
- Difficulty in building long-form content
Key Clients
- Stanley Black & Decker
- Siemens
- Business Journal
- ThermoFisher Scientific
- Phoenix
- Seismic
2. SEOWind
SEOWind provides an SEO-oriented suite of AI tools for content writers, including an Article Writer, Content Brief Generator, and Internal Links Plugin. It helps content creators generate high-quality AI content that drives traffic and leads. Their differentiation is deep research that provides rich, SEO-optimized content and briefs in minutes. The process is efficient, and there is an emphasis on keyword optimization and SEO techniques.
Pricing
- Basic: $59/mo (Annual: $49/mo)
- Pro: $119/mo (Annual: $89/mo)
- Agency: $359/mo (Annual: $299/mo)
Features
- In-depth content research
- Smart prompting
- SEO-optimized articles
Differentiators
- SEOWind conducts content and keyword research, draws conclusions, and speeds up content brief and outline creation. The proprietary tool uses advanced AI technology to generate optimized content for search engines while ensuring the content remains high-quality, relevant, and user-friendly.
Pros
- Efficient content brief creation
- AI-powered suggestions
- Intuitive user interface
Cons
- Confusing user interface
- Loading times for generating briefs and AI suggestions
- Limited Free Plan
Key Clients
- Neti
- Tomorrow
- Yarooms
- MintSEO
- Alloy
- JBH
3. Claude
Create code and websites in CSS and HTML, translate and generate multilingual content, and transcribe or analyze most static photographs and images. Claude is a strong choice for writing summaries and data analysis. With its coding capabilities, users can create not only blog and social media content but also build their own websites to expand the reach of their content creation. However, some cons are that Claude cannot create images, and there are no media templates when creating content, so the user must be versed in how to achieve their desired creation outcome from the bot. The user prompt largely determines the result and must include a lot of detailed information about the topic, tone, and length of the content.
Pricing
- Free: $0/month
- Pro: $20/month
- Team: $30/month (Annual – $25/month)
Features
- Advanced reasoning
- Vision analysis
- Code generation
- Multilingual processing
Differentiators
- Claude is designed to empower enterprises at scale with strong performance across benchmark evaluations for reasoning, math, coding, and fluency in English and non-English languages. It follows critical protocols, makes fewer mistakes, and is resistant to jailbreaks—allowing enterprise customers to build the safest AI-powered applications at scale.
Pros
- Advanced natural language capabilities
- Consistent customer service with AI system availability 24/7
- Automating tedious tasks
- Trustworthy AI
Cons
- Training data biases
- Customization difficulty
- Uneven skill quality
- Lack of direct oversight
Key Clients
- Gitlab
- DuckDuckGo
- Jane Street
- Jasper
- LexisNexis
- Quora
- Ricoh
- SAP
- Slack
- BCG
- Bridgewater
4. Frase
Frase is an SEO-focused content generation tool. It assists in researching topics, generating article content outline drafts, and using AI to write the article or blog content. By creating SEO content that is driven by research and analyzing input search queries, Frase helps the user save time when researching topics and data for their content by following a research outline, writing, and optimizing processes and frameworks.
Pricing
- Free: $0/month
- Solo: $15/month (Annual – $12/month)
- Basic: $45/month (Annual – $38/month)
- Team: $115/month (Annual – $97/month) 3 users, extra user $25/month
Features
- Grammar check and correct sentence formatting
- Unified content creation
- Outlines in minutes instead of hours
- Automatically generates SERP-inspired content
Differentiators
- Frase creates high-ranking blog posts, engaging social posts, effective emails, and everything in between in one place. Trusting research-based AI content is made all through a unified and buildable SEO content workflow.
Pros
- Easy-to-use, beginner-friendly, and user-friendly
- Saves hours of content structuring and research
- Naturally generates SEO-optimized content based on top search results
- Concept maps help generate ideas
Cons
- Provides inaccurate information
- Analysis of SERPs is inaccurate
- Add-ons increase monthly costs
- Slow-to-load dashboard
- Minor issues with text formatting
Key Clients
- PTC
- Coursera
- Talkspace
- Merkle
- Career karma
- Digitas
5. Rytr
One unique feature that Rytr provides is its multilingual writing capacities, as it offers AI writing generation in 30+ languages for its various content creation types, such as social media posts and email writing. Users can also input specific tones, personalities, or topics the AI writing assistant will write in. It’s a good choice for users with a lower budget, as it has lower pricing than most other AI tools and is beginner-friendly with a simpler interface. However, one downside is that it’s not geared for writing longer-form content and is best for users needing a variety of shorter-form content production. It’s perfect for creating copy on shorter ads and social media posts.
Pricing
- Free: $0/mo
- Unlimited: $9/mo (Annual: $7.50/mo)
- Premium: $29/mo (Annual: $24.16/mo)
Features
- Automatic editing
- Blog outline generator
- Personal and professional shortcuts
- Long-form content and SEO
- Marketing generators
- Chrome extension
Differentiators
- Recognized by G2 as one of the leading brands in the AI Writing space and trusted by 8,000,000 or more content writers, Rytr analyzes a sample of their user’s writing and mirrors the tone when generating content. Multiple custom tones can be created to best suit different scenarios, projects, or clients.
Pros
- Unlimited content generation on all paid plans
- Custom-use cases can be set
- Offers over 20 voice tones
- Easy to use with no learning curve
- Built-in plagiarism checker
- Forever-free plan with 10,000 characters
Cons
- Lacks certain advanced features such as templates
- Some users are unhappy with the refund process
- Writing quality needs work
Key Clients
- Ford
- Pfizer
- Dell
- Pwc
- Payoneer
6. SudoWrite
SudoWrite is an AI fiction writing tool designed for more creative writing purposes. This tool is best suited for users searching for fictional creative writing assistance rather than analytical essays, articles, or marketing content writing help. It aids in fighting writer’s block and assists in kickstarting creativity, but its capabilities extend much further than just brainstorming. Its features include character development, plot and storyline creation, ideation, and even writing entire novels. Users can paste snippets of their own writing and have SudoWrite generate more lines of that story, creating a semi-automated writing process.
Pricing
- Free Trial: Up to 8,000 words
- Hobby & Student: $19/mo (Annual: $10/mo)
- Professional: $29/mo (Annual: $22/mo)
- Max: $59/mo (Annual: $44/mo)
Features
- Choose from 8 themes and 5 dark modes
- Keep distractions away with full screen in focus mode
- Neatly organized projects
- Helps overcome writer’s block
- Descriptive wording
Differentiators
- Sudowrite can write text in almost any language, and it matches the user’s language when offering suggestions. When writing, descriptions are generated that paint a picture in the mind without bogging down the story. A novel can be written from start to finish within a week.
Pros
- Brainstorming and outlining features
- Novel plot twist feature
- Expand feature
Cons
- Some users find the many features overwhelming
- Canvas needs more work
- Not as affordable
- Lack of integrations and customer support
Key Clients
- Hugh Howey – Bestselling author of “Silo”
- Bernie Su – 3-time Emmy-winning Screenwriter
- Mark Frauenfelder – Journalist and author of five books
- Chris Anderson – New York Times Best-Selling author
7. WriteSonic
WriteSonic is a content creation writing assistant for business and marketing and is best suited for users requiring simplified content creation. It has four main features, each providing value for different aspects of creating marketing materials and commercial content. One primary feature is an AI article writer for longer form pieces, which is likely the most important aspect of the platform, and another is the SEO Checker and optimization suite. The two remaining features are the Chatsonic interactive conversational assistant for image and content idea generation and the Botsonic custom chatbot builder, where users can build their own website chatbots. They cater to the whole market, with specific offerings for ‘individuals & freelancers’ and ‘professionals and teams.”
Pricing
- Free: $0/mo
- Chatsonic: $12/mo
- Individual: $16/mo
- Standard: $99/mo (Annual: $79/mo)
- Professional: $249/mo (Annual: $199/mo)
- Advanced: $499/mo (Annual: $399/mo)
Features
- Article and blog post writing
- E-commerce product description writing
- Ad and marketing tool writing
- Website copy
- General-purpose writing
Differentiators
- Powered by advanced AI, Writesonic is a comprehensive customer engagement platform that boosts content creation efforts and redefines customer engagement while bringing multiple modes of interaction, such as text, images, files, and videos. A suite of tools is offered to enhance and simplify the content creation process.
Pros
- Generates high-quality, factual, and up-to-date AI content
- Rank high in search engines
- Content creators save time
- Variety of content templates to create SEO-smart articles
- Multilingual support in over 20 languages
- No complicated settings
Cons
- Requires polishing
- Editing tools can use improvement
- Includes occasional bugs and glitches
- High research-based articles can be unreliable
Key Clients
- Deloitte
- Honeywell
- EY
- KPMG
- Microsoft
- American Red Cross
- McDonald’s
- Square
8. WordTune
A Grammarly alternative, WordTune analyzes the meaning and contents of your words to ensure the most clarity and cohesion. WordTune offers features mainly focused around individual word choice and sentence structure rather than entire articles or content. Additionally, instead of generating new content, it suggests edits to your already existing content to make your writing stronger. Some of its main features include sentence rephrasing, suggestions for alternative word choice, and grammar, spelling, and punctuation corrections. This tool is best suited for users seeking refinement of words and sentence structure, as well as a focus on grammar.
Pricing
- Basic: $0/mo
- Advanced: $13.99/mo (Annual:$6.99/mo)
- Unlimited: $19.99/mo (Annual: $9.99/mo)
- Business: Unlimited pricing plus additional features for business
Features
- Writing reports
- Cleaning up emails
- Creating blog content
- Generating social media captions
- Personalizing messaging and newsletters
- Translating documents into English
- Writing product descriptions
Differentiators
- WordTune uses natural language processing to create engaging content and speed up tasks. Whether on a desktop or mobile device, WordTune can be used anywhere and is reliable since five sources are checked before deeming a fact credible to use. 10s of millions of professionals trust Wordtune around the world, 97% improved productivity, 3.5 billion AI generations are used by Wordtune users per year, and 350 or more companies have implemented Wordtune for their employees.
Pros
- Limited free version
- Good for helping with writer’s block
- Includes a free Word Add-In
- Available browser extension and online editor
- Can help make your writing clearer and more concise.
Cons
- The interface is frustrating and distracting
- Certain suggestions don’t make sense
- Only 10 rewrites per day for the free version
Key Clients
- Deloitte
- Honeywell
- EY
- KPMG
- Microsoft
- American Red Cross
- McDonalds
- Square
- Visa
9. Scalenut
Scalenut is an SEO-focused platform for planning, researching, creating, and optimizing content, as well as analyzing performance. It creates an outline, suggests talking points and title ideas, and finally writes the article and ensures SEO-friendly keywords and links. It helps with both long-form and short-form content creation, with AI writing tools and SEO optimization.
Pricing
- Essential: $39/mo (Annual: $17/mo)
- Growth: $79/mo (Annual: $35/mo)
- Pro: $149/mo (Annual: $67/mo)
- Enterprise: Custom
Features
- Powerful keyboard planning
- All-in-one content marketing app
- Gain deep insights into website traffic
- Designed to increase organic traffic
Differentiators
- Scalenut stands out as an entire SEO content lifecycle in one app, AI that reads the latest information, automated optimization technology, and one-on-one onboarding, world-class support. 1 million or more users use Scalenut with 10 times their growth in organic traffic and 5 million SEO blogs created. An entire keyboard plan for a niche is available, insights to build a strategy that works, and SEO content that ranks with the ability to audit and action SEO content.
Pros
- Additional metrics are included
- Google Search Console integration
- In-built plagiarism detection
- Ease of use and setup
- Top quality of support
Cons
- Lots of practice and upskilling required
- Absence of free trial
- Additional keyword research needed
Key Clients
- WeWork
- Microsoft
- Adobe
- Amazon
- Airtel
- Nvidia
- Virgin Media
- Comcast
- ZoHo
- WPP
10. Speedybrand
Speedybrand is an AI SEO expert that helps you rank higher and get more traffic. It can create high-quality, personalized, SEO-optimized blogs, socials, and ads. It utilizes a custom ChatGPT for your business that uses your brand tone and produces deliverables rapidly. It includes 49-language blog creation support, AI image generation along with trends and analytics. Integrations are seen with Web CMS platforms like Shopify, WordPress, and Webflow, social networks including Instagram, Facebook, X (Twitter), and LinkedIn, and tools like Google Search Console and Zapier.
Pricing
- Basic: $69/mo (Annual: $49/mo)
- Professional: $299/mo (Annual: $199/mo)
- Premium: $2,499/mo (Annual: $1,699/mo)
Features
- Topic recommendations
- Competitor analysis
- Blog creation
- AI image and social media generation
- Internal linking
- Create high-converting Google Ads
Differentiators
- Speedybrand has the most advanced AI SEO tool. From strategy to analytics, it has everything to create engaging content that ranks and brings your business more organic traffic. Blog generation, Google Ads, and keyword research can be generated in seconds all while being integrated with your favorite platforms. Users have seen a 300% increase in traffic after using Speedy.
Pros
- Blogs in many languages
- Transparent pricing
- Staying ahead with the latest niche trends
- Instant written blogs
Cons
- Short free trial
- Expertise in only select services
- Less control over individual freelancers
Key Clients
- Tea Rebellion
- JustPaid
- DocDraft
- OOSH
- Gotrade
- HitPay
- Kodus
How Do I Choose the Best Content Tool?
Choosing the right content creation tools for your business depends on what business you are in and which processes would benefit most from an AI tool’s assistance. Take a look at a tool’s features, its pricing options, what its clients and reviewers are saying about them, and whether this matches your needs. Do you feel this tool will help your business create a process that is organized, clear, and can be used over and over again? Can you gain scale and speed through AI automation, allowing you to manage more clients, offer new services, and grow your revenues? If so, then the tool you are considering is likely a strong fit to utilize.
What Are the Best Practices for Using AI Content Writing Tools?
One best practice to keep in mind when using AI copywriting or content creation tools is to understand the capabilities of each AI and customize your prompts to maximize relevant and usable output. Harnessing each AI tool’s unique features (e.g., SEO) and limitations (e.g., does not create images) will create optimum outcomes and tool efficiency. Another best practice is to provide a ‘human review’ of any AI tool’s output to ensure it reflects the desired tone and accuracy of what you’re trying to convey. Essentially, even after the AI tool assists in content creation, it is wise to check over afterward and make final revisions. Lastly, it is important to remember that AI serves to expand on your work and creativity, not replace it, and is a tool that can aid in your content production efficiency.
What Are the Advantages of Using AI Content Writing Tools Instead of ChatGPT?
ChatGPT was the first AI tool to capture the imagination of the general population and allow both amateurs and professionals alike to generate previously unimaginable content. However, newer AI writing tools have emerged since then. Many AI tools are now highly specialized, supporting specific aspects of copywriting, content creation, and broader general practices. These utilize advances and more versatile features with complex capabilities suited for various purposes. For professionals, it may often be a significant advantage to leverage one of the newer tools rather than ChatGPT in their daily workflows. The difference between AI writing tools and ChatGPT is evident, as AI writing tools have more advanced capabilities than ChatGPT in terms of high-quality content, faster results, advanced reasoning, and multilingual processing.
Final Thoughts
After exploring 10 of the leading AI content writing tools, you can begin incorporating these tools into your own work projects and decide which is best for you. These tools are designed to support a wide variety of roles, functions, and company sizes while expanding on your own creativity. It is clear that these new AI tools will ensure more efficient content creation of all forms.
Whether you are a freelancer writing blog posts or a marketer responsible for large-scale advertising programs, there is a solution that will work for your daily tasks, working style, and budget. Some of the factors in considering budget include determining how many words you’ll want to write per month, the number of worker seats your team requires, and whether you want to invest in the program on a monthly payment basis or yearly as the prices differ. Select tools that will help you achieve your annual, quarterly, or monthly goals and that fit the desired content format (e.g. short-form vs. long-form content). Several have free options or trials, which allows the user to experiment until you find the right fit for you. Learning how to strategically utilize these AI copywriting tools will significantly increase your copywriting and marketing capabilities.
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