NoGood transformed our approach to social media, expertly guiding us through a successful TikTok launch and the development of a full-funnel paid strategy that brought immediate clarity and a tangible path to sustained growth. The squad was a consistent source of insightful perspectives and functioned like a natural extension of our team, making the entire process genuinely enjoyable for us.
- Rachel Ong, Head of Social Media
How NoGood Transformed Gelato’s Growth: 61% Lower Acquisition Costs While Scaling Organic Social Views to 1 Million+ Views
A TL;DR of the top metrics for growth and brand recall.
Gelato, a global print-on-demand platform enabling creators and entrepreneurs to sell custom products without inventory management, faced significant challenges in a competitive market:
Gelato’s potential customers are actively seeking solutions on platforms like TikTok, but weren’t finding relevant, authoritative content. Our research revealed they needed education on both the “why” and “how” around print-on-demand. By positioning Gelato as both an expert guide and resource through platform-native content, we could meet potential customers during their research phase–something competitors had overlooked in their content strategies.
We built an ecosystem where TikTok served as the testing ground for messaging and audience reaction. From there, top-performing concepts were amplified through paid social. Winning frameworks were expanded to Instagram and YouTube, with platform-specific optimizations, and the website experience was enhanced based on content engagement patterns across all touchpoints.
This multilayered approach created a full-funnel experience across organic and paid social, organic search, and the website/product ensured we addressed the right pain points at the right time.
Our experimentation strategy revealed that Gelato’s audience responded to entirely different value propositions based on their stage and type of creator journey.
New Creators: Emphasized Gelato’s simplicity and low barrier to entry
Established Creators: Highlighted Gelato’s global scaling capabilities
E-Commerce Entrepreneurs: Focused messaging and creatives on platform integrations such as Shopify and Etsy
Our Creative Matrix System identified the optimal combination of attention-grabbing hooks, value proposition framing that resonated with key audience segments, and social proof that helped overcome skepticism. We also tested and implemented high-performing CTAs that consistently drove conversions. This systematic approach led to an average 5% engagement rate across 200+ videos, significantly outperforming industry benchmarks.
Through strategic paid media optimization, we prioritized top-performing Advantage+ campaigns and amplified organic content with proven traction. As a result, we achieved a 61% reduction in cost per account created, increased daily budgets by 20%, and delivered a 67% quarter-over-quarter decrease in customer acquisition cost (CAC)—all while maintaining scalability without diminishing returns.
Our content strategy also delivered measurable impact on organic search performance. It drove a 16% increase in branded search impressions, a 23% increase in organic clicks, and most importantly, a 202% growth in first-order conversions from organic traffic demonstrating the long-tail brand impact of a high-performing content engine.
Sr. Growth Strategist
Growth Designer
Content Creator
