We’d love to go into a bit more detail about how we succeeded for this partner and who they are… but we can’t this time around due to a non-disclosure.
The squad is truly ahead of the curve when it comes to performance and digital marketing.
Educational barriers to our new product category required a thoughtful go to market strategy.
Project leads expressed a strong interest in reaching and engaging brand new customers.
Competition was covering lots of ground, reiterating the importance of speed and direction.
The product had a high price point compared to the industry standard.
Versatile and experienced media strategist
Creative Designer who helps to create positive outcomes
10+ years of experience in growth marketing for start-ups
VP of Client Partner
Our dedicated growth and performance squad worked closely with our partner’s marketing team to begin rapid experimentation to optimize their user journey.
Identified success in terms of qualitative and quantitative values with clear timelines and milestones.
Reviewed qualitative analysis completed by the product team to fully understand the mission, vision, and pain points the product solves from a consumer perspective.
Built out personas based on behavioral and quantitative attributes as well as psychographics to hone in on high-value prospects.
Identified launch strategy, leveraging prior successes with target personas and various discussions with the product team.
Engaged with in-market podcasts based on psychographics and community to persona alignment.
Aligned with creative, content, and analytics teams to plan media roll-out.
Successfully rolled out a media plan for targeted locations across Facebook, Instagram, Google, Youtube, Spotify, Hulu, and Podcasts.
Ran full-funnel experimentation across brand messaging, acquisition channels, and audience targeting to understand the right message and position.
Developed a proprietary analytics dashboard to track engagement and conversion across the funnel, media platforms, locations, and personas.
We sold out of inventory a month ahead of schedule and reached a 124% increase in launch revenue goals after only 3 months. We also brought down CAC (cost per acquisition) 13% below the expected average range while activating new channels.
We saw a total of 19 million downloads (impressions) across activated podcasts. These resulted in a 400% increase in direct traffic, a 280% increase in purchases, and, more importantly, reached, engaged, and activated a new audience that was harder to connect with via social ads.