Please note that due to a non-disclosure agreement and based on our partner request, we cannot share the name, the industry, or any sensitive data of this case study.
We saw a total of 19 million downloads (impressions) across activated podcasts. These resulted in a 400% increase in direct traffic, a 280% increase in purchases, and, more importantly, reached, engaged, and activated a new audience that was harder to connect with via social ads.