Nicole Li
Nicole is a growth and content analyst with experience in branding, strategic copywriting, and social media planning for DTC brands and venture-funded startups.
Maximizing User Sign-Ups: 9 Email Marketing for SaaS Strategies
Master email marketing for SaaS with a focus on data, complex user journeys, and evolving products for better engagement.
The Swift Effect: Lessons from Taylor Swift’s Marketing Strategies
You don’t have to be a “Swiftie” to be touched by the impact of Taylor Swift in some way. With a staggering array of accolades, including multiple Grammy Awards, American...
Cultivating Desire: Strategies in Luxury Brand Marketing
Examine strategies of luxury brands to dominate consumer minds and wallets. Learn key insights for affluent consumer engagement.
Membership Marketing: Building and Growing a Loyal User Base
The cost of acquiring new customers is five times higher than the cost of retaining existing customers. This is not at all a surprising statistic, given that acquiring new customers...