Performance marketing has disrupted the current digital marketing industry. Though many of the tactics and practices look familiar including SEO, SEM, PPC, the overall methodology is different. So what is performance-driven marketing? It is a form of digital and online advertising that can be measured and evaluated in real-time. Organizations and advertisers only pay for ads based on how the ad is performing. The key here and perhaps the most integral part of performance marketing is advertisers and businesses have the opportunity to track and measure their ads. This results in higher ROI, less risk and quicker execution. Considering the many different factors included in a performance-driven strategy, partnering with a performance marketing agency may be the best course of action for the highest ROI.
Which performance marketing agencies can deliver for you?
Here is our vetted list of the top 24 performance marketing agencies in the world in 2020:
- GoTo Marketers
- Kobe Digital
- Ignite Visibility
- Disruptive Advertising
- PBJ Marketing
- AdVenture Media Group
- Path Interactive
- Seven Atoms
- Level Up Digital
- Best PPC Marketing
- Straight North
- Circus PPC Agency
- Thrive Internet Marketing Agency
- SEO Brand
- Top Spot Internet Marketing
Location: Temasek Blvd, Singapore
Clients: JomPow, LifeStak, Qiscus
Who They Are: Papertoaster has helped companies grow through a unique blend of insights, tactics, and strategies. This includes strong skill sets in the following areas, branding, data analysis, design, fundraising, networking, etc. Their team consists of experts including performance marketers, data scientists, engineers, and they are committed to helping companies grow and scale exponentially.
(TechCrunch Verified Experts)
Location: New York, New York
Clients: Nike, Amazon, Steer, P&G, Jonas Paul
Who they are: Nogood understands execution and delivery is the key to success for performance marketing initiatives. It was founded by proven growth leads, engineers and data specialists from Silicon Valley and New York City. No matter the size of the organization, this agency has consistently produced high-level results. With expertise in different marketing channels, campaigns, and measurables, NoGood has saved hundreds of thousands of dollars for businesses on their bottom-line.
Location: Curitiba, Brazil
Clients: Fretefy, Troc, peerfect
Who they are: This agency has expertise in all major performance marketing channels. Traktor focuses on the right things for their clients and helps them prioritize the areas that will produce the best results. They believe marketing is a science and deploy the right tactics to deliver growth for businesses.
Location: Toronto, Canada
Clients: Cloto, Navvia, Actian
Who they are: GoTo Marketers is an agency that is dedicated to achieving any marketing goals. Founded in 2011, GoTo Marketers takes the time to understand what drives your business and takes the necessary actions to create results. As a full-service agency, this agency has expertise in all major digital channels including Lead generation, PPC, SEO, and social media.
Location: Harrisburg, Pennsylvania
Clients: Cleveland Brothers, U.S. Department of Defense, Comcast
Who they are: As a full-service digital marketing agency, WebFX creates solutions that drive results. Using a combination of custom strategies and ROI, the agency has provided business growth for many organizations on multiple marketing channels including SEO, PPC Management, lead-generation. They have unprecedented client retention(over 90%) and continue to be a leader amongst performance marketing agencies.
Location: Los Angeles, California
Clients: Fox Rent a Car, Glassman Media, Shoe Source inc.
Who they are: An agency that focuses on performance and profitability for their clients. Kobe Digital understands the millennial generation and helps clients reach the demographic. Using performance marketing and leveraging data, Kobe Digital maximizes your ROI by improving performance on your targeted campaigns and ad spending.
Location: San Diego, California
Clients: Tony Robbins, WeddingWire, Uberall
Who they are: Considered one of the top agencies in SEO, paid media and CRO. Ignite Visibility believes in customer satisfaction and strong relationships with their customers. Staying true to this value has helped the agency deliver on performance marketing for over 150 clients. The clients range from Tony Robbins to Forbes.
Location: Lindon, Utah
Clients: Guitar Center, Columbia Southern University, Fandango
Who they are: This agency is results-oriented and feel achieving goals/objectives is the key to strong relationships with clients. Disruptive provides expertise in three key areas: Google/Facebook ads, analytics, and site experience.
Location: New York, New York
Clients: Yale Medicine, Teads.TV, Chegg
Who they are: PBJ marketing values personalized services. Their teams are distributed to give organizations a one to one experience and produce maximum results. Before negotiating with clients, they analyze the industry and business goals to determine if they can deliver the desired objectives. A mix of analytics, performance marketing, and audience-centric strategy is the key to their services. All of this is backed up by evidence for their clients as well.
Location: Hewlett, New York
Clients: Forbes, AMC Network, Harley-Davidson
Who they are: AdVenture Media has worked with corporate organizations as well as small local shops. This includes Forbes, AMC network, etc. They value respect and transparency with all their clients, no matter the size. Part of a group of premier Google partner agencies, AdVenture Media has executed and managed over $50 million in performance marketing and digital campaigns for their clients.
Location: New York, New York
Clients: CityMD, WWE shop, Pace University
Who they are: Path Interactive brings a unique approach to performance marketing through media expertise for both traditional and digital. Forming long-term relationships with its clients, the agency executes a holistic approach in media campaigns, strategy, and solutions.
Location: San Francisco, California
Clients: CustomSoftware Lab, earHero, SafeBackup
Who they are: Seven Atoms understands the competitive landscape of performance marketing and delivering a developed process and framework is vital. The agency’s solutions continue to provide positive effects for companies in varied industries, from Technology and SaaS to B2B Services and Consumer eCommerce.
Location: Berkley, California
Clients: American Bar Association, Quimbee, IdeaScale
Who they are: Level Up Digital provides end to end performance marketing services through their growth driven methodology. This methodology includes research, implementation, testing, and effective campaign management. Their client, IdeaScale, reported top-line lead growth above 10% due to this agency’s performance marketing efforts.
Location: Chicago, Illinois
Who they are: Compared to other performance marketing agencies, Best PPC works primarily with mid-size businesses. However, it has the experience and knowledge to execute for organizations of any size. Though a smaller agency, Best PPC has the expert consultants in data analysis and performance marketing to optimize for maximum ROI, total revenue, and lead generation.
Location: Elgin, Illinois
Clients: Lana furniture, ReMax, ShadeSaver
Who they are: As a performance marketing agency, JumpFly has provided exclusive service in PPC management for the last 15 years. They do not claim to be experts in other areas or wear many hats as an agency, which creates true transparency between them and their clients. They are a small group of 35 dedicated experts focused on helping businesses gain ultimate success for their PPC investment.
Location: Chicago, Illinois
Clients: Chicago Bears, Harvard University, AutoDesk
Who they are: Since 1997 Straight North has helped in business visibility, SEO organic search, and lead generation. To date, they have validated over a million leads and customized a mix of performance marketing solutions to move the needle for organizations. Their clientele range from industrial and aviation industries to education and financial industries.
Location: London, United Kingdom
Clients: Kiddies Kingdom, Super Casino, Freedom Finance
Who they are: This agency has dedicated experts in PPC accounts and consistently strive for success with their clients. Circus PPC specializes in display ads, Facebook ads, search ads, and many other solutions. They provide you with direct PPC experts that develop an individualized strategy for your company and address your key objectives.
Location: Irvine, California
Clients: Allstate Insurance, Samsung, Cisco
Who they are: Directive provides performance marketing services primarily for B2B and enterprise businesses. Client results include over 80% more leads, over 100% more traffic, etc. This success is a result of rapid execution, communication, analytics and a dedicated team of experts.
Location: Columbia, Maryland
Clients: HubSpot, Trinity University, Matrax
Who they are: This agency understands results are everything and to create meaningful business value is key. They deliver unique performance marketing and meaningful metrics to help organizations. Whether it is creating monthly incremental wins or exceeding client needs for lasting business impact, WebMechanix is committed to pushing the needle for clients.
Location: Colorado Springs, Colorado
Clients: Jaguar, The CE Shop, Cadillac
Who they are: Providing an all-encompassing performance marketing approach, SocialSEO understands the current digital landscape and drive instant results. The agency has worked in a variety of industries including environmental, manufacturing, healthcare and has helped them increase visibility, grow customer base and drive sales.
Location: Arlington, Texas
Client list: Max Mechanical, Superior Plastics, First Baptist Church
Who they are: This agency has created exceptional client results such as increasing traffic over 500%. Through performance marketing and customer service, the agency converts and builds a great foundation for businesses. They consider themselves an extension of their clients and provide a personal as well as a professional relationship with them.
Location: Boca Raton, FL
Clients: Uniden, Ritz-Carlton, Beyond Diet
Who they are: Understanding the customer life cycle, SEO Brand works relentlessly to understand the client business model. They work with both B2B and B2C clients in a variety of industries. Through strategies that include digital channels, performance marketing, and SEO techniques, the agency drives the right kind of traffic for an organization.
Location: Houston, Texas
Clients: Metal Coatings, Pollution Systems, Stainless Drains
Who they are: As an agency, they specialize in B2B and industrial manufacturing companies. To help companies in this space succeed, Top Spot values transparency, accountability, consistency and delivering results. Services include web services and performance marketing.
Location: San Diego, California
Clients: Invicta Stores, Bob’s Watches, School Outlet
Who they are: Formerly known as CPC strategy, this agency is the expert in retail search and specializes in performance marketing for digital channels like Google, Facebook, Amazon. It focuses on efficiency for clients through positive return on ad spend and a consistent increase in sales. Clients include Sears, Payless, Bowflex to name a few.
Organizations spend billions of dollars a year on marketing and advertising on a variety of platforms such as Google, Facebook, Amazon, but until recently, measuring the success of these campaigns/ads were difficult or virtually nonexistent. No matter your industry or the size of your business, performance marketing is essential going forward. Partnerships with performance marketing agencies can elevate the ability to execute and implement a foolproof strategy. Long gone are the days when organizations spend dollars on ineffective and immeasurable ads and creative. With performance-driven marketing, ad dollars are executed and delivered to create the ultimate ROI.